Press releases
New way of selling advertising banners (19.09.2007)
As the number of Internet users in the Czech Republic grows, it is becoming common that part of the media campaign budget is reserved for Internet advertising. This financial item used to be defined within media plans of media agencies by the impression, which means the count of all displays of the advertising banner. This approach was analogical to the way price for advertising was calculated in printed media, which was (among other things) related to the total number of copies of a given periodical. Nonetheless, the Internet as a medium offers another way of charging for displayed advertisements. INTERNET TRADING company, s.r.o., which deals in media consulting and sells advertising on the Internet, has come up with a new revolutionary method – the sale of advertising banners per clicks. In reality it means that an advertising banner is displayed, until, say, 2000 visitors clicks on it – these are subsequently redirected to the website of the presenting customer or their offer. Thus the client pays only for active responses to the displayed advertising banner. But the number of advertising displays is in fact much higher.
Ing. Petr Tanner, the company’s marketing director adds: "You would not be willing to pay a baker for looking at his roll. If you buy it, you intend to eat it too. Our clients will really pay only for those rolls they have eaten, so to say :o)."Contact information for journalists:
Press Release
Jan Josef Kubíček, kubicek@internettrading.cz
225064240