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The first practical experience with the unique internet advertising system of TakeIt.
The business representatives of INTERNET TRADING, Ltd. have been trying to “make” me try the Internet advertising system of TakeIt. Our initial scepticism was only broken by a recommendation by one partner of ours (the operator of the www.doplnky.cz server), who had been using the advertising with great results and also by the fact that the advertising is shown on frequented local portals: www.idnes.cz, www.blesk.cz, www.ihned.cz, www.lidovky.cz, www.auto.cz a www.annonce.cz.
I personally consider TakeIt to be a hybrid Internet advertising system – it is something between the traditional PPC, a context system and a classical catalogue. I was informed by the system operator that other advertising formats and services will be included in order to make the advertising more attractive and better targeted.
Toto specifikum přináší skutečnost, že u reklamního systému TakeIt velmi závisí obchodní úspěch inzerenta na precizní analýze reklamních míst a datové základně použité pro cílení kampaní. Prakticky jsem vše realizoval pro eshop www.fitness.cz a čas potřebný pro nastavení kampaní v systému TakeIt byl cca 2 dny.
Once the campaigns for www.fitness.cz eshop were launched, there was a nice surprise in the form of a growing number of orders made via this Internet advertising system. The expense related to the Internet advertising system of TakeIt, including the time needed for making the campaigns run, came back within several days and now the system helps in making money. The measurements took into account the visits and the return was calculated from the profit of orders made on www.fitness.cz eshop.
By way of conclusion I can only say that TakeIt is a unique advertising system with interesting targeting where it is necessary to well evaluate all parameters when setting the advertising campaigns so that the number of customers gained is the highest possible.
I definitely view the TakeIt system as an effective tool to gain customers on the internet for a reasonable price. One does not pay for each “click” (as in the case of traditional PPC) and therefore one can bring customers to their web pages for much less money (paying only a one-off annual sum) then in the case of PPC. In addition, the advertiser is entered in the www.takeit.cz catalogue.
WDT s.r.o.
Ing. Karel Petrla
Agent
We have been working with INTERNET TRADING, Ltd. since 2001. Our business focus is mainly wholesale and detail with floor covering together with their all-in contract assembly. The covering is mainly parquet of classical and exotic wood. INTERNET TRADING, Ltd. ensures a comprehensive presentation on Czech and foreign portals. Since January 2007, we have been using the exclusive presentation of Virtual Showcase on www.idnes.cz and www.lidovky.cz in the form of underlined words in articles which we evaluate very positively. In the first quarter we have received 11 orders via TakeIt. I would also like to use this opportunity to thank Mrs. Krejzová who has dealt with all our requirements very professionally and to our full satisfaction.
IBC PARKETY s.r.o.
Igor a Blaž Brezovar
Agent