Virtual showcase
- An advertising system focusing on direct promotion of concrete products (goods or services) most visited pages by Internet users.
- It combines graphic banner advertising (product photo) with a short text (a brief product description) linked to the keywords in the text on content servers.
- The target group is determined on the basis of readership of Internet journals and newspapers, for example www.idnes.cz, www.lidovky.cz, www.blesk.cz, www.annonce.cz, www.auto.cz, www.cdr.cz, www.living.cz, www.tyden.cz, www.christine.cz, www.nova.cz, www.4men.cz, www.csfd.cz, www.epravo.cz, www.ifondy.cz and others.
- The targeting can be specified by selecting keywords for individual products, which also increases the probability of their appearance in articles with specific topics.
Contrary to the banner advertising where we usually support the company, brand or one selected product, in the Virtual Showcase the advertiser can promote an unlimited amount of their products while easily making additions to the campaign! The effectiveness is similar to leaflet distribution. Those addressed are also users who originally did not search for anything particular. Searching makes up ca 5% of users´ time. About 45% of the time is devoted to reading.
Why to be in the Virtual Showcase ?
- Unique space for display in the contents?
- Large quantity of displays
- Direct way to customers
- Unlimited number of products
- Great price/performance ratio
- Elements of both graphic and textual advertising
- Comparable to PPC advertising
- Combination of image and product advertising
- Guaranteed performance
- Easy editing and campaign monitoring
In principle, we show your goods where there are people. You do not have to worry about 85% of “by-passers” who pass your products by. You should be interested in the 15% that stop and look at your goods. Those who decide to get off, know where they go, they go shopping.
